Philips MRI Design Story

For Philips, we produced a video series that highlights how empathy drives their product design, always starting from the customer’s needs. We worked closely with the client from the start: co-writing scripts, scouting locations, directing on-site with a full crew, including a gaffer. To get the most out of each filming day, we shot in both landscape and vertical formats, ensuring high-quality content for every platform and audience.